What is Nike's mission statement?

Our Mission:

To bring inspiration and innovation to every athlete* in the world.

*"If you have a body, you are an athlete."

The asterisk is a quote from Bill Bowerman. Who is he? Legendary track & field coach at the University of Oregon, a teacher who showed athletes the secrets of achievement. Co-founder of Nike. We invite you to experience some of our inspiring products.

To find out more see About Nike, Inc. on our corporate page.

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